GOLER

A legacy retailer, reimagined for what's next.

BRAND STRATEGY / BRAND IDENTITY / CREATIVE DIRECTION / WEB DESIGN / RETAIL EXPERIENCE / CAMPAIGN

GOLER is a beloved Santa Fe institution, known for its thoughtfully curated mix of home, apparel and lifestyle. With a 40-year legacy and a new chapter ahead, GOLER engaged UNUM to evolve the brand for a broader, more dynamic future while honoring its unique heritage.

THE CHALLENGE

Refresh a well-established brand without losing the essence that made it iconic. Create a modern, cohesive identity system and digital presence that reflects GOLER's expanded vision, deepens customer connection, and supports long-term growth.

THE SOLUTION

We developed a refined brand identity and visual system, redesigned the website, and created campaign and in-store assets that bring the GOLER story to life across every touchpoint - from digital to physical space.

BRAND IDENTITY

A refined visual identity that feels timeless, modern, and distinctly GOLER.

VISUAL STORYTELLING

The existing website and social presence were refined to introduce GOLER’s new visual story, bringing the evolved typography, color, imagery and editorial direction into a more cohesive expression of the brand.

RETAIL EXPERIENCE

In-store elements and environmental graphics that reflect the new brand while enhancing the customer experience.

“UNUM understood where we had been and helped us see where we could go. The process was thoughtful, collaborative and deeply considered, evolving GOLER without losing what has always made it ours.”

GOLER